Web Analytics: Five Steps to Understanding Your Numbers
The first impression most people get of your business is likely to be through the internet. From the first time a customer visits your site you should consider them a prospect and begin gathering numbers and statistics on their behaviors.
How often did the customer visit? What is drawing him or her in? What type of content are they looking at? What are their characteristics and demographics? What are their preferences?
Fortunately, these are all questions that can be answered through analytics. Unfortunately, problems arise when businesses fail to understand their numbers and what to do with them.
If you are unclear about what to do with the information you are getting from your site analytics and metrics, this article will provide you with five steps that should give you a clearer understanding.