How to Optimize Your Google Business Listing

Google Business listings allow you to list your location on Google Maps and local search results. You can also display important information about your business like contact, details, hours and a link to your web site.

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A Google listing can greatly improve your online visibility so you will want to do everything you can to

make sure it’s optimized. Here are some tips.

Google Business listings allow you to list your location on Google Maps and local search results.

You can also display important information about your business like contact, details, hours and a link to

your website

Here are some tips to improve your online visibility by optimizing your Google listing.

Make Sure you Have a Business Listing

The first thing you will want to do is check if you have an existing business listing. To do this, go to

Google Maps and search for your name. If your name pops up, claim the listing. If it doesn’t, you’ll see

an option to “Add Missing Place”. Add your name. Next it will prompt you to provide information

including contact, location and more. Fill out the designated fields as accurately and completely as

possible.

First, check to see if you have an existing business listing.

Go to Google Maps and search for your name. If your name pops up, claim the listing.

If not, select “Add Missing Place.” Add your name and provide as much information as possible to make

your listing accurate and complete.

Make Sure All Information is Accurate

No, we mean really accurate. A simple thing like writing N instead of North or St. instead of street can

cause Google to distrust your company. For best results, your name should be accurate across all

platforms including Google listings, social media sites, web sites and more.

For best results, your name should be accurate across all platforms

including Google listings, social media sites, web sites and more.

Include Your Tracked and Main Number

Your tracking number is a number assigned to help you trace where your calls are coming from. You can

use this information to optimize your marketing campaigns. The tracking number should be inputted as

your primary number. Your actual business phone number should be inputted as a secondary number

that Google will use to match to your other accounts.

Your tracking number is a number used to help track the origins of your calls.

The tracking number should be inputted as your primary number.

Your actual business phone number should be inputted as a secondary number that Google will use to

match to your other accounts.

Update Your Hours

Make sure the hours you put in your profile are correct. If a customer shows up at your store when it’s

closed because you put the wrong hours on your listing, you could end up with a bad review.

Make sure the hours you put in your profile are correct.

You don’t want customers showing up when you are closed!

Include a Description

Your business description should match your brand voice and provide as much information as possible.

It also provides a good opportunity to incorporate keywords that will make your company more

searchable.

Your business description should match your brand voice and provide as much information as possible.

Be sure to use keywords that will make your company more searchable.

Choose Categories

Google will give you the option to enter primary and secondary categories for your business. Use the

categories required to provide an accurate picture of what you offer.

Google will give you the option to enter primary and secondary categories for your business.

Use the categories required to provide an accurate picture of what you offer.

Add Photos

A picture tells a thousand words. Add high quality photos to make your listing more engaging. Images

will also help you rank higher in search engines and they may end up showing up on search engine pages

when your listing comes up making your brand stand out.

Add high quality photos to make your listing more engaging.

Images will also help you rank higher in search engines and provide brand visibility.

Request Reviews

Your google reviews will show up with your listing and, if you have lots of good reviews, they will be

effective in getting more customers in the door. Encourage customers to review your business by

offering specials, discounts and entry into sweepstakes events in return for their opinion.

Encourage customers to review your business by offering specials, discounts and entry into sweepstakes

events in return for their opinion.

Post Regularly

Keep posting to your Google listing adding pictures and information on a regular basis. This will show

customers and Google that you are proactively managing your account and it will help increase your SEO

rankings.

Keep posting to your Google listing adding pictures and information on a regular basis.

This shows customers and Google that you are proactively managing your account and helps increase

your SEO rankings.

A Google Business Listing is effective in boosting online visibility. The tips in this article will help you

optimize your listing so you can increase traffic and conversions. Good luck getting more customers and

boosting your revenue stream.

We hope the tips in this article will help you optimize your listing so you can increase traffic and

conversions.