How We Score Leads
There are many different factors that play into where a lead falls in terms of sales-readiness. The lead score is one of these influential metrics, and it's used to determine the best prospects for a business. A lead score helps track what products or services a prospect consumes, and then gives them an overall rank based on their activity in that particular area.
In this blog post, we will discuss how we use a lead scoring model as well as how you can implement it into your own marketing campaigns!